Illogical Product Management – Why Thinking Irrationally can Help You Build Products that People Love

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Despite our best protestations, we (Human beings) are an irrational and illogical species. We are full of idiosyncrasies and foibles that often defy logic. Yet, Product Managers work on developing solutions that are defined by logical research and data. This talk will challenge the current modus operandi of product thinking and explore how understanding the irrationally of our customers can help Product Managers build products that users truly love.

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