Maturing and Scaling Your Design Team with Design Principles
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A young product design team may be able to work scrappily and make decisions on the fly without a clear process. However, this approach won’t be sustainable as the organization, the product, and the team mature. So how might we address this?
Enter design principles. At a high level, they are a distillation of concepts that are most important to your product, your stakeholders, your users, and you as designers. Principles help shape your thinking, break down complex concepts, facilitate conversation with stakeholders, and guide your decision making so you can confidently align on a path forward.
In this session, I will outline step-by-step guidelines for constructing effective design principles and potential pitfalls to watch out for. I’ll also provide best practices and sample scenarios where these principles might come in handy, such as making product decisions and evaluating designs in crit sessions. As attendees, you will walk away with a solid understanding of what design principles are and how to use them as a tool to help your team operate, collaborate, and innovate.
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Maturing and Scaling Your Design Team with Design Principles
Raymon Sutedjo-The
Product Design Manager, Marqeta