Science vs Art & Data vs Behaviour in Pricing

SkillsCast coming soon.

In this exclusive analytics podcast episode, Jon shares:

• His experience travelling to the UK for an educational program including in procurement
• How to detect early signals when pitching to companies with procurement
• His role as the Founder and Chief Expert of PricingProphets
• The world's view of pricing
• His journey through the world of pricing
• Overselling flight tickets and dynamic pricing with Internet cafes
• A key lesson he has learned that could help others starting out in the industry
• How important data is in the world of pricing
• A case study for when data has positively impacted one of his pricing decisions
• "Gut" pricing
• Pricing = Science and data-driven examples
• Pricing = Art and behaviour-driven examples
• Combining both art and science into pricing while striking a balance between the two
• What factors come into play when choosing between science vs art
• Advice for those looking to renew their pricing strategy through the use of data analytics

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