How to Scale: Rethinking the Product Design Career Ladder

This SkillsCast is currently only available to registered attendees of Product Elevation Conference 2022: Online

It will be freely available to all Skills Matter members once the Product Elevation Conference 2022: Online early-access window expires on November 07, 2023.

There is incredibly quick turnover in the product design world. 51% of designers begin looking for new opportunities within a year due to poor leadership and stagnant growth. Revitalizing a stale design org for growth opportunities, scaling and employee retention is vital to survival in the product world.

Like any other user experience problem, the key to designing an organization that works for everyone is to listen to your users. In this case, that means the members of your team. You have to dig deep and get to the root of systemic problems and find out what the people want.

I initiated this case study as a personal project out of frustration with my own growth on an idle team. I conducted all research, interviews, surveys, data analysis and process creation for this project and turned it into a proposal for departmental expansion and title review. The main obstacle I faced with this research was lack of resources and support from management, so I did what any leader does…figure it out anyway.

The case study can be reviewed here: https://stephaniehallcreative.com/leadership

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