This SkillsCast is currently only available to registered attendees of Product Elevation Conference 2022: Online
It will be freely available to all Skills Matter members once the Product Elevation Conference 2022: Online early-access window expires on November 07, 2023.
This talk will be a hands-on session on helping you build your product or service around customers' values and needs. We will use the Osterwalder Value Proposition Canvas which incorporates "Jobs to be Done" (JTBD) in its framework to help us better understand customer behavior. JTBD theory goes beyond superficial categories to expose the functional, social, and emotional dimensions that explain why customers make the choices they do. People don’t simply buy products or services; they pull them into their lives to make progress.
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