Position your Products Around Customers' Jobs to be Done

Please log in to watch this conference skillscast.

This talk will be a hands-on session on helping you build your product or service around customers' values and needs. We will use the Osterwalder Value Proposition Canvas which incorporates "Jobs to be Done" (JTBD) in its framework to help us better understand customer behavior. JTBD theory goes beyond superficial categories to expose the functional, social, and emotional dimensions that explain why customers make the choices they do. People don’t simply buy products or services; they pull them into their lives to make progress.

Download Slides as PDF

YOU MAY ALSO LIKE:

• Position your Products Around Customers' Jobs to be Done (SkillsCast recorded in November 2022)
• How to Build the Best Support for You AND Your Team (SkillsCast recorded in November 2022)
• The Skinny on Lean Roadmapping (SkillsCast recorded in November 2022)