Talk: Why You Should Run A/B Tests in Your Android Apps

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At Deliveroo we run lots of A/B tests, and they sometimes return some very unexpected results! In this talk we'll answer questions such as "does handling 'process death' impact how often people order food?" and "how valuable is your splash screen?" by going through the experiments that have produced the strangest results. By the end, we hope to convince you to start running A/B tests in your apps too!

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