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Performance Media, Data Analytics, Marketing

In this exclusive analytics podcast episode, Ramendra shares:

• The story behind his win of the Performance Pioneer award with PMW US
• His current role as the Chief Performance Media Officer at Crossmedia USA
• What exactly Performance Media is
• Combining demand generation and demand capture
• Using advanced analytics solutions in Performance Media
• Where we're at in Performance Media regarding advanced analytics
• The future of plug-and-play with data analytics
• How the role of a marketer has become broader and how universities should adapt
• A use case of a Performance Media has benefitted an organisation using data analytics
• Calculating the KPI for these Performance Media benefits
• How much mathematicians are involved in creating these media solutions
• The challenges that come with using data analytics in Performance Media
• How small businesses can also benefit from Performance Media
• Services side vs clients side