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Malcolm Box: Live Talkback uses Cassandra to power live audience interaction on some of the biggest shows in television, including Britain's Got Talent and The X Factor. Find out why, how it works and some of the challenges in handling TV-triggered usage bursts.
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Giving Cassandra the X Factor - how Cassandra lets us deliver real-time interaction
Malcolm is the CTO and co-founder of Tellybug, a London startup focused on making TV more entertaining, social and interactive. He's responsible for the development of apps and server systems to support TV audiences for some of the mo