Business Analyst, Product Owner, Product Manager, Spy!

17th April 2013 in London at Skills Matter

This SkillsCast was filmed at Business Analyst, Product Owner, Product Manager, Spy!

Despite some exuberant claims from Agilists and tool vendors, the requirements side of software development is alive and well. Reports of the death of business analysis seem exaggerated. But the role is changing.

In many cases Business Analysts are working undercover as Product Owners and Product Managers. Not that there is any shortage of pretenders to the crown: Customers, Sales, Developers, any-old Manager and others all want to usurp the incumbent requirements guardian - be they Business Analyst, Product Managers, Product Owner, System Analyst, Analyst/Programmer...in fact, that is half the problem, whose job is requirements anyway?

In this talk, Allan Kelly will attempt to disentangle these roles and explain where companies are making mistakes in their approach to the requirements role; why Business Analysts need to change, what exactly a Product Manager is and what UK start-ups can learn from Silicon Valley about requirements.


Business Analyst, Product Owner, Product Manager, Spy!

Allan Kelly

Allan is a founding consultant with Software Strategy, working with companies to implement and deepen Agile methods, and specialises in aligning company strategy to products and processes.