Productising A Modern Android Device

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Vertu is a UK-based manufacturer and retailer of luxury mobile phones. Established by Nokia in 1998, it spent the next fourteen years creating phones using the S40 and S60 platforms. In 2012, they introduced their first Android phone with the Vertu Ti. This video from their Droidcon London session discusses their experiences productising Android along with the benefits and pitfalls in creating an Android phone that will be used around the world.

Topics include:

• Discussions of what sorts of issues any Android OEM would face, such as dealing with an ever-changing Google Mobile Services and moving from one Android baseline to another

• Specific challenges that Vertu met, such as adding extra physical buttons, unique services integration, and selling in China where Google Mobile Services aren’t allowed

• The trade-offs between using an existing analytics platform and creating one from scratch.

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