This session was not filmed.

Interested to find out what Daniel Steinberg thinks about the motivations of iOS developers? Then make sure you see his keynote!

So much of the time we focus on what we do and how we do it.

We read books on coding, we come to conferences, we download open source and sample code, we read blogs and listen to podcasts.

During this session we'll explore why we do what we do and for whom. Whether you're inspired or depressed by this talk, you will think differently the next time you open Xcode and type Command-Shift-N and you'll pause before you upload your next app to the app store. Uploading is when you sign your name on your work.

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