Climbing over the Great Wall: Lessons to learn from China’s most successful Android games
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With an app market forecast to be worth more than US$1.5 billion in 2015, China is an attractive but elusive market for app developers. Smartphone usage rates are soaring and China sits at number two in the overall app download charts. But it’s a mistake for developers to assume a game that succeeded with a Western audience will become an instant success in China – in fact, it’s often the case that the biggest Western games hardly make a dent in the Chinese market.
Chris Hanage, General Manager of Papaya Mobile and AppFlood for EMEA will analyse 10 successful games in China over the past 6-12 months, explaining why they succeeded and what inspiration they can give to Western developers hoping to increase their chances of successfully marketing their games in China.
Using case studies of real games launched in China, Chris’ presentation will give developers important insight into cultural differences relating to gameplay, graphics, content, imagery, in-game milestones, app size and monetisation strategies to be considered when planning and developing their app for a Chinese audience.
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- droidcon London 2019 (in London on 24th - 25th October 2019)
- Keynote by Emily Jiang on On Stage Hacking: Build 12-Factor Microservices in an Hour (in London on 23rd July 2019)
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Thanks to our sponsors
Climbing over the Great Wall: Lessons to learn from China’s most successful Android games
Chris Hanag
Chris Hanage is Managing Director for Europe at mobile distribution and monetisation company PapayaMobile.
Please log in to watch this conference skillscast.
With an app market forecast to be worth more than US$1.5 billion in 2015, China is an attractive but elusive market for app developers. Smartphone usage rates are soaring and China sits at number two in the overall app download charts. But it’s a mistake for developers to assume a game that succeeded with a Western audience will become an instant success in China – in fact, it’s often the case that the biggest Western games hardly make a dent in the Chinese market.
Chris Hanage, General Manager of Papaya Mobile and AppFlood for EMEA will analyse 10 successful games in China over the past 6-12 months, explaining why they succeeded and what inspiration they can give to Western developers hoping to increase their chances of successfully marketing their games in China.
Using case studies of real games launched in China, Chris’ presentation will give developers important insight into cultural differences relating to gameplay, graphics, content, imagery, in-game milestones, app size and monetisation strategies to be considered when planning and developing their app for a Chinese audience.
YOU MAY ALSO LIKE:
- Fast Track to Android Architecture (in London on 21st - 23rd October 2019)
- Real World Kotlin Development Workshop (in London on 22nd - 23rd October 2019)
- Haskell eXchange 2019 (in London on 10th - 11th October 2019)
- droidcon London 2019 (in London on 24th - 25th October 2019)
- Keynote by Emily Jiang on On Stage Hacking: Build 12-Factor Microservices in an Hour (in London on 23rd July 2019)
- Keynote by Angela Yu on Why I'm Building My Next App in Flutter (in London on 25th July 2019)
- Java in the Age of Containers and Serverless (SkillsCast recorded in June 2019)
- Tips for Building Custom Views on Android with Canvas APIs📏🎨 (SkillsCast recorded in June 2019)
Thanks to our sponsors
Climbing over the Great Wall: Lessons to learn from China’s most successful Android games
Chris Hanag
Chris Hanage is Managing Director for Europe at mobile distribution and monetisation company PapayaMobile.