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Chris Hanage, General Manager of Papaya Mobile and AppFlood for EMEA will analyse 10 successful games in China over the past 6-12 months, explaining why they succeeded and what inspiration they can give to Western developers hoping to increase their chances of successfully marketing their games in China.
Using case studies of real games launched in China, Chris’ presentation will give developers important insight into cultural differences relating to gameplay, graphics, content, imagery, in-game milestones, app size and monetisation strategies to be considered when planning and developing their app for a Chinese audience.
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Chris Hanage is Managing Director for Europe at mobile distribution and monetisation company PapayaMobile.