Breaking Out of the Pickle Factory

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The essence of BDD is a change in how we think about what we’re going to build and deliver in thin slices. The increase in communication around that and increase in collaboration across an organisation can be hard work and expose conflict. Along with a little strife, adopting BDD helps us drive iterative delivery, which fosters more humanity and enjoyment in our work. To achieve results we should expect each BDD installation to be freshly prepared and constantly renewed through team reflection.

At Unruly, we work in the fast-moving market of social media advertising. Like BDD practitioners, we always want to be working on the most valuable changes to our systems, in the smallest slices possible. We practice a radical approach to this which is not based around tools or testing. Instead we've made a shift around who drives story discovery and planning. Our approach is radically different from BDD but we hope it might inspire you to break out the "pickle factory" of canned solutions.

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