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What do the Healthcare.gov, Google Glass and the Amazon Fire Phone have in common? These are all high profile technology products that either failed to deliver working software or failed to engage their audience. Over the years I've learned that the biggest obstacle to successful product delivery is managerial attitudes. Business units, product managers and executives are often the starting point for the specification of new products.
The approach taken to understanding the problem, the target goals and ultimately the solution is often flawed from the beginning and those flaws weave their way into the DNA of the product development cycle. In this talk we’ll do an armchair retrospective of some of these high profile failures and we’ll take some ideas from the agile toolbox to discuss a more iterative and collaborative approach to product development that might have saved these organisations a lot of time, money and the goodwill of their customers.
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From the early days of the dot-com era to the lean startup culture of the 21st century, Megan is a veteran of product delivery. She has been involved in numerous high profile product launches from start-up to enterprise scale including: Amazon.com's early international expansion,HomeAway's growth from start-up to household name and Ebay's local delivery efforts.