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While smartphone usage is increasing year over year, single apps get less and less attention. This opens up an opportunity to turn this problem into a strength: moving your app into the background by turning core services into an invisible app. The invisible app is a concept that became apparent in the last few years; businesses like Uber have moved central parts of the app interaction into the background without requiring the user to confirm central decisions over and over.

Braintree, a PayPal company, is partnering with various companies that fall into the invisible app category. In this talk Tim will share with you his lessons learned from mentoring startups and innovative companies that tried to achieve being “invisible”, while maintaining security, profitability and most important: a great user experience.

Amongst the technologies that will be explored there are tokenization and leveraging user uniqueness based on smartphone usage behavior. A wide array of sensors – like GPS, Bluetooth LE, and WiFi - supports this concept and can be leveraged creatively to get closer to being “invisible”.

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