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How can a cinema chain deliver a big screen experience in a tiny London flat? Curzon, an 80-year old British independent cinema chain and content distribution group with its roots in London, will share their approach. Looking to engage customers outside its theatre locations, they launched Curzon Home Cinema, a virtual venue that offers quality independent cinema in the comfort of the home - all brought to customers where possible simultaneously as their cinema release. Hear from Curzon and the app’s developer, Easel TV, how they built a high quality video experience for customers on Fire TV, the steps to build the app, and the device features they leveraged to create a memorable cinema experience in the lounge. Easel TV will share tips for building your first TV experience, and Curzon will shed light on the marketing strategies they found useful to promote their new experience to customers.
Building Curzon Home Cinema for Fire TV
Bill Scott is one of the founders of Easel TV – the multi-screen video software company – with a vision to enable broadcasters, content owners and brands to build high quality televisual experiences using low-cost web components, fast; helping to shape the future of television. Easel TV’s clients include Virgin Media, All3Media, Channel 4, Curzon Cinemas and TiVo. Prior to starting Easel TV, Bill created and led the IBM Digital Media Consulting & Systems Integration practice, which delivered a variety of interactive TV, IPTV and Digital Media projects over 9 years. Bill has 25 years’ experience of managing IT projects to deliver business value, working at end-user organisations delivering internal applications, for software houses delivering commercial products and for professional services firms delivering client projects.
Philip Mordecai is Director of CURZON HOME CINEMA, the preeminent independently owned on demand platform pioneering day and date film releasing. He has been the principal driving force behind the service's exceptional growth across UK and Ireland. Since joining CURZON in 2013 Mordecai has steered the business to its industry leading position to which it’s proud to hold. Mordecai brings more than 15 years of content experience to the CURZON team and prior to joining the group, worked at several leading global organisations such as Sky, MGM and SES.