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App developers are painfully aware of the statistics showing that approximately 80% of users abandon newly downloaded apps within the first three days, simply for failing to understand the product’s value and functionality. Along this talk we would discuss how end user personalization can affect all aspects of the first time user experience. from user device meta data, interaction, behaviour, source of download, location , global surrounding and much more.
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A network and information security advocate, Shai is the CEO of Elasticode, and a marketer that can code. In the last 5 years, he has been focussing on mobile, specifically on the iOS platform.