Sitting around a table, Francis teamed up with three colleagues and decided London needed a Salesforce Tech event. They had never put a tech event on at this scale, had no money, no one really knew them, had no speakers, didn't know if anyone would turn up and had 4 months to make it. In the end, they sold out with 97.6% of people saying it exceeded their expectations and sponsors were saying that it was one of the best events they had been too.
This is a talk on lessons Francis and the team learnt in financing and sponsoring the event.
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Event Financing and Sponsorship, learning the hard way
Francis has been working in the tech world for nearly 20 years as a developer and Technical Architect. For the last 10 years, Francis has specialised in Salesforce.com & AWS technologies. He is a regular speaker at tech events in the UK and around the world including an annual speaker Salesforce's annual Dreamforce event in San Francisco and WorldTour events around Europe. This year he has also talked at MidWest Dreamin' tech event in Chicago.