Product VS Craft

27th October 2016 in London at Business Design Centre

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This is a talk about how shifting the focus from craft to product has affected ustwo. Our delivery teams are required everyday to make trade offs between what would the best technical solution and the one that is right for the product they are delivering.

Ultimately, we get paid to solve business and user problems, not to be perfectionists.

Should the product vision affect your development practices? Could you be delivering perfectly valid, beautiful code that solves the wrong problem?

At ustwo we work with all sorts clients, from startups to multinationals, giving us an amazing opportunity to see these issues from a variety of different angles. We like to share our experience but also hear everyone else's.


Product VS Craft

Juan Delgado

I am a developer. I make computers do stuff. I also help teams make computers do stuff.