Companies currently collect vast swathes of data; some is analysed, much isn’t. The stuff that isn’t analysed is Dark. Clearly the name has its origins in the term “Dark Matter”. Dark Data, like dark matter, is invisible (at least in the analytical universe) but that doesn’t stop it significantly affecting virtually all the analyses that we perform. This talk will introduce three flavours of dark data and talk about how an understanding of them can help us to perform better analysis.
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Prof. Mark Whitehorn specialises in the areas of Data Science, Analytics, Data Modeling, Data Warehousing, and Business Intelligence. As a consultant he works with national and international companies designing analytical systems. Mark is a well-recognized commentator on the computer world, publishing articles, white papers, and 10 books on database and BI technology. As an academic, Mark is the Emeritus Professor of Analytics at the University of Dundee where he teaches masters courses in BI and Data Science.