SkillsCast
An A/B test is for life, not just for Christmas
SkillsCast
About the Speaker
I'll talk about an experiment we ran that initially targeted a single measure of conversion but had some knock-on effects, and how we were able to study them. I'll share some very easy things you can do right away to get more information out of your A/B tests, and hopefully convince you there's more to them than deciding on some copy, or the colour of a button.
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An A/B test is for life, not just for Christmas
Simon Coffey
A multi-purpose developer/engineer working mostly with Ruby these days, but with experience in C++, C#, Prolog, and an assortment of others, including a little bit of Clojure dabbling.