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For millennia, human beings have survived by learning, then applying our learning to different contexts. You're so good at it that you've driven to find those patterns, even when they don’t exist. Your desire for the predictable suffuses everything we do; your beliefs, our behaviour and even your identity. From cognitive bias to the metaphors that underlie our language, you create constructs of words and imagination that keep you from innovating… and yet, they’re the same constructs that help you move forward in uncertainty. Without them, you’d be unable to make decisions at all!
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